Once you know who you are and what you represent, your products and services take on new meaning.

Your brand is at the heart of everything you do. It’s what makes you unique – what makes you, you. It’s what influences people to choose your products or services and inspires people to share your message with their friends and family. That’s why it’s worth investing in.

Let Freely Made help you craft a brand identity that resonates with your customers and differentiates you from the competition. From market research to telling your brand story, we’re here to help.

Identity Development

We’ll help you think beyond logos and taglines to get to the essence of your brand and what it represents. From there, we’ll work with you to craft key messages and develop a brand story (think vision, mission, values, and voice) that resonates with your target audience(s) while staying true to who you are.

Identity Design

A key component of your brand identity is your logo. It’s the first thing people see when they encounter your company, and its something they’ll remember time and time again. Using your brand story we’ll work with a team of local designers to create a logo and identity package that speaks to your customers and represents your business.

Brand Guidelines

Let Freely Made craft brand guidelines you can share and implement across your organization. This critical document will help keep your team aligned, defining brand tone and voice, use of your logo and other brand elements, fonts, colours, imagery and more.