Vivo Play Ambassadors

Copywriting, Design, Development

In 2015, Vivo for Healthier Generations received funding to take its Play Ambassadors program out into the community. With a goal of bringing free play back to neighbourhood parks, recreation areas, backyards and beyond, Vivo piloted the program over two summers at eight Calgary parks. The result? So much more outdoor play!

When it came time to report on the amazing success of the pilot program, Vivo selected Freely Made to design a digital report that shared the impressive results while engaging site visitors by telling the story of the Play Ambassadors. To achieve this, the team at Freely Made immersed themselves in the data and gathered feedback on the program from staff and participants. We then built a clean, interactive report Vivo could share with a wide range of stakeholders – from donors to program participants.

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