So You Need a New Website

Six Simple Steps to Getting a New Website Built

Your business has grown and adapted but your website is stuck in 2009. You know you need to make a change, but where do you start? Here are six simple steps to get your new website project off the ground.

1. Audit Your Current Website

Sit down and review the pages of your website in detail. As you’re doing this, ask yourself:

  • Is this content still relevant to my business?
  • Does this design reflect my business today?
  • Can my website be easily viewed across all types of devices?
  • Do I have any products or services missing from my website?
  • What new website features might help bring in new business?

By taking stock of your current website and answering these questions, you will determine what elements to keep, what elements to remove, and what new elements you might want to add. It is also helpful at this point to go through any analytics you have available, comparing the data to your own observations. You might be surprised to find a page you think needs to be removed is actually your most visited.

2. Determine Your Audience

Your audience consists of the people who will visit your website most frequently. Before building a new website, it’s important to have an idea of who these people are so that you can meet their needs and expectations. Does your product cater to tech-savvy clients who expect a cutting-edge design? Do you have an older audience who might have difficulty reading? Do your customers like to look at product reviews or see feedback on social media prior to making a decision?

To determine your audience, make use of any and all data you have available. Look at the average customer who walks into your store, or the type of people who follow and engage with you on Facebook and Instagram. You can also look at Google Analytics to see where most of your website visitors are presently coming from. These are all great starting points for determining your audience base.

3. Set Goals

Building a new website just for the sake of building a new website likely won’t be a wise investment. Instead, determine two to three goals you want to achieve once your new website has launched. Ideally, these goals should be trackable through analytics. Examples include:

  • Increasing sales by updating or adding an eCommerce store
  • Increasing customer interaction through the use of a blog or social sharing
  • Attracting talented staff by adding a careers section and job board
  • Increasing the amount of customers who sign up for your newsletter

4. Set a Budget

Before you start the process of sourcing a digital agency to build your website, take some time to determine how much money you’re willing and able to spend. This will give you a starting point for conversations about price and will help you determine who might be the best fit for the job. It’s important to remember that the more features and functionality you need, the higher your budget should be.

If you’re not exactly sure what features you need for your website, set a maximum amount that you’re willing to spend and let us know. At Freely Made, we’ll work with you to prioritize features and we’ll always try to stretch your dollar as far as possible.

5. Give Specifics

It can be difficult to determine fit or provide a detailed quote when we don’t have enough information about your project. Be specific about what you need, your goals, and the type of features you’d like included on your website. With these specifics, we’ll be able to provide you with an accurate quote and breakdown of how much each item will cost.

Specific details also help us during the strategy and design process, giving us more insight into how we can best meet your goals and the goals of your website visitors.

6. Have Fun

The process of building a website should be exciting, so make sure you have some fun along the way! Get inspiration by checking out examples of unique designs on websites like Awwwards, by perusing our portfolio or by chatting with your employees and customers to collect their insights.

Ready to get started? Contact us by email or call us at 587-887-1100.