Tips on Marketing your WooCommerce Store
Now that you’ve got your store under control, it’s time to start finding customers. While this process doesn’t need to be expensive, it does take some extra time and effort.
If you don’t already have a blog on your website, it’s a good time to think about starting one. The blog posts don’t need to be long or elaborate, but they should showcase the products you sell in your store. By writing about your products you’ll help increase your SEO, and will give both you and your customers things to share on social media.
So what should you write about? It all depends on your store and the type of products you sell, but listicles and themed, topical content are always popular. For example, if you’re a store that sells kitchen gadgets, write blog posts listing your favourite new tools, and share recipes and gadgets that help you cook them. If you’re a clothing store, write about the latest fall fashion trends and new accessories that will complement them.
One of the most important things to promote your store is utilizing social media. Twitter, Facebook and Instagram will work best, but use whatever platforms work for your business. Share when new items get added to your store, when you post a new blog article, or when you see something fun or inspirational. Tag your posts with relevant hashtags so that potential customers can discover you.
Remember that social media isn’t a one-way street, so not all of your posts need to be direct links to your store. Inspirational quotes, memes, and articles on other websites will help you garner a following, and indirectly bringing people to your website.
We recommend using a tool such as Buffer to manage all of your social media accounts in one place. Buffer will also give you a glimpse of which content performs better so that you can optimize your future posts.
If you happen to have a retail location for your store already, we recommend setting up displays and promotional material that let customers know they can now shop online. Stuff bags with small flyers, and include promotional items like 10% off coupons that they can share with friends. Creating in-store return policies or pickup options can also help you attract a more steady base of local customers.
As a final method of getting the word out, we suggest budgeting for a modest advertising campaign. Gone are the days of relying solely on Google AdWords, as you can now start more effective campaigns on Facebook, Twitter and Instagram.
Facebook is our favourite advertising platform because of it’s ability to target very specific audiences. There is no doubt that Facebook knows a lot about us, which – while sometimes scary to think about – comes in handy when we need it. Do you sell products that only 30-40 year old men, who live in Alberta, and work in advertising would appreciate? You can use Facebook to target an ad specifically for them. Facebook advertising is also the most cost-effective method we’ve tested, and it’s ability to plugin directly with Instagram makes it a winner.
While there are many paid advertising options available (and we’d be happy to discuss them with you!) we believe Facebook is a great place to start. And with the free Facebook for WooCommerce plugin, getting started couldn’t be easier.